by Michael Luzich | Feb 7, 2022 | Blog, International Business, Michael Luzich
Introduction Last month, I took you through the concepts of how customer service, specific to one culture or another, can add to your success. I referred to Trompenaars’ Seven Dimensions of Cultural Differences and touched on cultural dimensions on the continuum from...
by Michael Luzich | Feb 7, 2022 | Blog, International Business, Michael Luzich
This is the second in an ongoing series about companies who have successfully expanded into international markets. In this installment, we focus on a small business (about 50 employees) in Texas. McMillan Flow Products manufactures precision liquid and gas flow...
by Michael Luzich | Jan 6, 2022 | Blog, Michael Luzich
As you expand internationally, you need to broaden your customer service (and every other aspect of your business) to embrace the cultures of your new places of business. There are many ways of measuring and describing cultural differences, and you can learn a great...
by Michael Luzich | Dec 7, 2021 | Blog, International Business, Michael Luzich
I’m posting the first in a series of articles that focus on businesses experiencing success through international expansion. Rather than looking at international giants, I would like to concentrate on small-to-medium businesses. Of interest are a company’s...
by Michael Luzich | Nov 10, 2021 | Blog, International Business, Michael Luzich
Earlier, we looked at the importance of finding an interpreter when you’re doing business in another culture. You’ll want some knowledge of the local language when you’re ordering food at a business lunch or participating in a meeting. Knowing the language makes...
