by Michael Luzich | Mar 11, 2022 | Blog, International Business, Michael Luzich
Business trends from 2021 will continue into 2022, dominated by growing geopolitical uncertainty, the pandemic and the growing threat of climate change. The following trends are expected to be especially important drivers in 2022: Strong but Slowing Economic Growth...
by Michael Luzich | Feb 7, 2022 | Blog, International Business, Michael Luzich
Introduction Last month, I took you through the concepts of how customer service, specific to one culture or another, can add to your success. I referred to Trompenaars’ Seven Dimensions of Cultural Differences and touched on cultural dimensions on the continuum from...
by Michael Luzich | Feb 7, 2022 | Blog, International Business, Michael Luzich
This is the second in an ongoing series about companies who have successfully expanded into international markets. In this installment, we focus on a small business (about 50 employees) in Texas. McMillan Flow Products manufactures precision liquid and gas flow...
by Michael Luzich | Jan 6, 2022 | Blog, Michael Luzich
As you expand internationally, you need to broaden your customer service (and every other aspect of your business) to embrace the cultures of your new places of business. There are many ways of measuring and describing cultural differences, and you can learn a great...
by Michael Luzich | Dec 7, 2021 | Blog, International Business, Michael Luzich
I’m posting the first in a series of articles that focus on businesses experiencing success through international expansion. Rather than looking at international giants, I would like to concentrate on small-to-medium businesses. Of interest are a company’s...
